One upon a time, I blogged on a blog called It’s Blogworthy.
Wait, I still do.
Maybe I should say, once upon a time my blog was super lame. I started it on a whim in August 2008. I wrote a singular post, nobody read it and I stopped blogging until almost a year later. In August 2009, I wrote about my new stove being delivered, posted the link on Facebook, and got my first follower, Jennifer, my sorority sister from college.
I kept blogging about everything, and by everything I mean I didn’t have any specific topic. It was just a hodgepodge of drivel that I found mildly entertaining. A few more people did, too, and kept coming back.
I made approximately $0.00 monies on my blog. That means I wasn’t willing to put any more than that amount into it. I run a blog on a free platform and found a free template and the only cost was my time to install it. I cant’ tell you why I choose that template. I guess it just worked OK and had what I needed and didn’t look like 10000 other blogger blogs out there, so I went with it. I didn’t put any time into branding or promoting it, even though that’s what I do for a living — branding and promoting.
So it just sat there, my little slice of the World Wide Web, being all sad and pathetic and….droopy. It’s just the best way to describe it. Like our landscaping right around August, when all living things have just about enough of the Florida heat.
Then I had a baby. Then I had an epiphany (much easier to push out than a baby). I wanted to work on my blog.
|Image via elirose.com|
The girls put on their Eli Rose Social Media hats, talked about my blog goals, evaluated my site and sent me a checklist of about 20 quick wins to improve my blog, blogging and blog audience. These included a redesign, branding efforts, behaviors to promote my blog on Twitter and in the blogging community and tips to build a more consistent blogging schedule.
(I used some form of the word ‘blog’ in the above paragraph 7 times. Some kind of record? Probably.)
They knew I didn’t have the monetary resources for a full blown blog redesign and move to self-hosting, so they gave me solutions working within my current (free) blogging platform, including focusing my brand, developing a new tagline (which they helped me brainstorm) and improving my Twitter page.
I asked my friend, a designer, to throw together a header based on what I wanted my blog to convey: I blog about things that are newsworthy to me. Combine the two words? Blogworthy. This blog is like the Access Hollywood of my life.
And I love pink.
And if you haven’t clickyed on over here from your Google Reader, go ahead and do so………..NOW!
Anyway, I redesigned the blog myself using a lot of code/cheats for blogger and a simple Blogger template. They suggested a template that could go mobile, so I went with it. They suggested I start posting on a schedule, so I went with Monday, Wednesday and Friday. They suggested a lot of other fantastic things, but you’ll have to contact them for your own evaluation. I’m not in the business of giving away trade secrets thankyouverymuch.
One of my goals, down the road, was to monetize the blog (isn’t that everyone’s goal?) and they were able to suggest some things for that, too. I mean, I won’t even be able to make enough to pay for my domain registration, but 1 cent a day is better than 0 cents per day, am I right or am I right? (I’m right.)
Although I knew these two women already, what I appreciated most was that they evaluated my blog as professionals, not as friends. Does it hurt to hear your blog design sort of sucks a little? YES. But they virtually held my hand as we improved the blog together. They didn’t just give me ideas and then leave me high and dry — they checked-in once per week, if not more, to see how things were going.
A month or so later, Kristin emailed to see how things were going, and I told her the numbers could speak for themselves: 40% increase in pageviews; over 50 new subscribers in two months; 3 new email subscribers (which says a lot — if someone likes you so much they want to get your post via email), Twitter follow increase of 20%! And that’s putting maybe 5 hours per week total into my blog (that’s all the time I have).
I owe a lot to these two women. They are extremely savvy, in-tune with what’s going on in the social media world and successful bloggers on their own blogs. I know this new venture is going to be great for them.
Eli Rose Social Media can help bloggers, small business owners and Etsy shop owners and I highly recommend them for anyone who wants to perk up their droopy blog. Go! Now! What are you waiting for?
*I was not compensated at all for this review.It’s just my honest opinion of how much their services have helped me. Contact them on Twitter @eliroseSocial, or email them Info[at]EliRose.com. *